In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.
Have you ever had an idea you wanted to take to a publisher, but weren’t sure how to go about it? Jenny Dance at Phona tells us how she developed her pronunciation app from concept to product with the help of OUP.
Learning management systems were supposed to have died out by now, weren’t they? Swept away by a wave of 21st century platforms, mobile apps and MOOCs. In fact, in ELT, it feels like they’re only just getting going. Let’s have a look at the LMS market in general and see what the main ELT publishers … Read more
In case you missed it, last week the UK publishing industry was jolted out of its early-summer slumber when the news broke that Charlie Redmayne was to replace Victoria Barnsley as CEO of Harper Collins UK. In a piece last Friday for The Guardian, entitled Bad week for women in publishing as two giants step down, which also covered the news that Gail Rebuck would be replaced as chief executive of Random House UK (now Penguin Random House, of course) by Penguin’s Tom Weldon, the following caught my eye (my emphasis):
Though both Barnsley, who is 59, and Rebuck, 61, could be as tough as anyone when required, they have been author-centred. “What they’ve done is to enable editors. It’s not that they necessarily are those editors. Authors feel the most enormous respect for them and faith in them,” said the source.
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