A whopping 62% of gamers pull the plug on their game experience when faced with in-game monetisation methods, a survey by betting site BuddyBet revealed. Further to this, 25% avoid online and mobile games altogether precisely because of these unwanted interruptions.
Jarrod Epps, CEO and Founder, BuddyBet, commented:
“[P]opular monetisation models risk alienating gamers due to the negative impact they have on the gaming experience, likely shortening lifetime user engagement and in-turn reducing the lifetime value of a player.”