money Archives - LearnJam

Self-publishing in ELT (Part 1)

January 30, 2020July 25, 2013 by Nick Robinson

My recent post on whether ELT brands had become more important than ELT authors generated lots of interesting discussion in the comments, and a few things in particular jumped out: Jason R Levine: … in the age of education 2.0-3.0, have the ELT teachers, content creators, and curators become more important? Eric Roth: Given the … Read more

Cengage – that bankruptcy file

January 30, 2020July 15, 2013 by Byron Russell

Byron Russell is a Director of Woodstock Publishing and Pete Sharma Associates, as well as being the Joint Coordinator of the IATEFL Materials Writing SIG (MaWSIG). You can follow him on Twitter at @byronofcombe. A publishing friend called me up the other day, full of concern – “Cengage!” she said. “It’s bankrupt, you know!” Formerly known … Read more

Have ELT brands become more important than ELT authors?

January 30, 2020July 11, 2013 by Nick Robinson

In case you missed it, last week the UK publishing industry was jolted out of its early-summer slumber when the news broke that Charlie Redmayne was to replace Victoria Barnsley as CEO of Harper Collins UK. In a piece last Friday for The Guardian, entitled Bad week for women in publishing as two giants step down, which also covered the news that Gail Rebuck would be replaced as chief executive of Random House UK (now Penguin Random House, of course) by Penguin’s Tom Weldon, the following caught my eye (my emphasis):

Though both Barnsley, who is 59, and Rebuck, 61, could be as tough as anyone when required, they have been author-centred. “What they’ve done is to enable editors. It’s not that they necessarily are those editors. Authors feel the most enormous respect for them and faith in them,” said the source.

Money A Turn Off (It Turns Out)

January 30, 2020May 21, 2013 by Tim Gifford

A whopping 62% of gamers pull the plug on their game experience when faced with in-game monetisation methods, a survey by betting site BuddyBet revealed. Further to this, 25% avoid online and mobile games altogether precisely because of these unwanted interruptions.

Jarrod Epps, CEO and Founder, BuddyBet, commented:

“[P]opular monetisation models risk alienating gamers due to the negative impact they have on the gaming experience, likely shortening lifetime user engagement and in-turn reducing the lifetime value of a player.”