Cengage – that bankruptcy file

Byron Russell is a Director of Woodstock Publishing and Pete Sharma Associates, as well as being the Joint Coordinator of the IATEFL Materials Writing SIG (MaWSIG). You can follow him on Twitter at @byronofcombe. A publishing friend called me up the other day, full of concern – “Cengage!” she said. “It’s bankrupt, you know!”  Formerly known … Read more

Money A Turn Off (It Turns Out)

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A whopping 62% of gamers pull the plug on their game experience when faced with in-game monetisation methods, a survey by betting site BuddyBet revealed. Further to this, 25% avoid online and mobile games altogether precisely because of these unwanted interruptions.

Jarrod Epps, CEO and Founder, BuddyBet, commented:

“[P]opular monetisation models risk alienating gamers due to the negative impact they have on the gaming experience, likely shortening lifetime user engagement and in-turn reducing the lifetime value of a player.”

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