How many of your customers would be very disappointed if one of your products ceased to exist tomorrow? How many would register it only momentarily before replacing it with something that, as far as they’re concerned, is more or less interchangeable? My guess would be that (in the majority of cases) they would be only marginally inconvenienced, and this is something of an inconvenient truth in ELT publishing. Right now, we’re witnessing Product/Market Fill, when what we should be aiming for is Product/Market Fit. What does that mean, and what can publishers do about it?
ELTjam met with Simon Stockley, Deputy Director of Accelerate Cambridge and Hanadi Jabado, entrepreneur and Director of Accelerate Cambridge to talk about Accelerate Cambridge’s approach to entrepreneurship and how the startup weekend format would benefit someone looking to develop their business ideas.
In the first post in this series, Nick set out a challenge to see if – and how – it might be possible to radically speed up the process of ELT course creation. The simple fact is that established ELT content providers don’t have much of a choice – radical change is needed because the … Read more