On my first day at ELTjam, I was pitched at. Tim, Laurie and Nick (the ELTjam founders) sat me down and tried to sell me their product ideas. This week, we take the first step towards testing whether one of these ideas can become a viable ELT product. Today sees the launch of the flovo.co landing page, our own MVP, a little litmus test. But how did we get to this point and why have we made a webpage before the app is ready?