We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.
We’ve always believed that a digital product is never finished – it should always be evolving and improving in response to user needs and changing technology. But a project we’re currently working on in Brazil has challenged that assumption, and taught us valuable lessons about how working within strict limitations can improve everything you do.
In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.
One of the great things about running ELTjam HQ from a co-working space is the different people and businesses working alongside you. We were amazed the other week to find that, unbeknownst to us, fellow co-worker and entrepreneur Marcel Goya has been working away on LinguSocial, a platform for voice translation that could change everything.
You’ve got an idea but what is the first step of building an app? Is it sharing a great idea with someone you think has the expertise or resources to make it happen? What’s going to get them on board if it is? Or is it working on the app idea yourself? And if so, how much should you do before approaching someone else? Here are ten steps to start you on the right track.
For the second post in our ELT Entrepreneurs series we take a look at Paul Emmerson’s recently launched site BehereBethere. It’s a free and fun eLearning website for Business English where students can watch videos and learn about business from business professionals while improving their English. The site caters to three different levels and works on vocabulary and pronunciation.
We’ve been watching Marcos Benevides and his team at Atama-ii Books for over a year as their series of Choose Your Own Adventure Graded Readers went from an idea to a crowdfunding success to an actual out-now-and-buyable books. This is the first in what we hope to be a series of posts looking at what happens behind the scenes to ELT Entrepreneurs during their journey.
The Cambridge EdTech Startup Weekend reached its denouement on Sunday afternoon with the teams presenting their ideas to a panel of judges. The ELTjam team was there all weekend as co-organisers, and to cover the event.