The editor’s dilemma

The editor’s lot is not always a happy one. Do your job well and no-one notices; make a mistake and suddenly everyone’s looking right at you. But here are a couple of tips that might help.

In defense of meerkats

Guest post by ELT publisher Janet Aitchison, in response to Steve Elsworth’s post, The monetary value of ELT authors.

Not all publishers think there is no place for writers in the digital future. The writers’ role and the means of remuneration will be different from what it was in the heyday of ELT publishing, no doubt, but any publisher worth their salt knows that however clever the software, however many bells and whistles it has, without well-written, motivating, fun content, students will not engage and will therefore not succeed.

The EdTech Boogie

It is educational publishers, in partnership with the educators and the learners who are their customers, who are best placed to show the world how this great deluge of information can best be mediated because that  is their business and always has been.

An ELT publisher’s survival plan

It’s crunch time for ELT publishers. There are a few more years left for the traditional ELT publishing business to stagger on, possibly even quite profitably for some. But we all know it’s on the way out, as evidenced by the attempts – with varying degrees of conviction – of the existing players to turn their businesses into ones capable of surviving and thriving in a world populated by rapidly changing student expectations and super-ambitious and rapacious EdTech start-ups who will very happily destroy the cosy world of ELT.