It’s crunch time for ELT publishers. There are a few more years left for the traditional ELT publishing business to stagger on, possibly even quite profitably for some. But we all know it’s on the way out, as evidenced by the attempts – with varying degrees of conviction – of the existing players to turn their businesses into ones capable of surviving and thriving in a world populated by rapidly changing student expectations and super-ambitious and rapacious EdTech start-ups who will very happily destroy the cosy world of ELT.
A recent scary-sounding post on FutureBook (Will you be in the nine percent of publishers that survive?) about recent research into disruptive innovation got me thinking about what it might mean for ELT publishing. A few weeks ago I posted a primer on disruptive innovation in which I made the case for EdTech as a disruptive force in ELT. I thought it might be interesting now to delve into this a bit more and explore what it is that a disruptive ELT publisher might do, and how to avoid being among the ranks of the disrupted.
To some extent, the whole concept of EdTech is based on the possibilities for disruption engendered by online and mobile tech. The belief is that the “education space” (ugh) is ripe for disruption, and the “factory model” of education we currently impose on our youth is rightly about to be swept away by an EdTech revolution. But what does EdTech disruption mean for ELT?