Content marketing in ELT – Interview with Dan Shepherd

We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.

Learner Experience Design

ELTjam LXD Session: Nick Robinson

On the evening of the 13th April, amidst the noise and tomfoolery of the 50th IATEFL Conference, we hosted an underground ELTjam Session on Learner Experience Design (LXD). We invited four speakers to share their thoughts on the subject, while the audience supped on craft ales. First up was our very own Nick Robinson. Here is his opening salvo from that night …

Ten tips for getting into digital materials writing

Getting into digital materials writing is still a goal for many. Good luck if you’re one of them and here are some tips to help. While not comprehensive, the list is the real deal and reflects the big changes happening right now in ELT publishing as a result of the rush to digital. It’s aimed more at those trying to get in as new writers, rather than established authors.