We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.
Ceri Jones spoke at the ELTjam LXD Session in Birmingham recently, with the backdrop of the IATEFL Conference. Ceri gave us her take on Learner Experience design and what it might mean for language learning content.
On the evening of the 13th April, amidst the noise and tomfoolery of the 50th IATEFL Conference, we hosted an underground ELTjam Session on Learner Experience Design (LXD). We invited four speakers to share their thoughts on the subject, while the audience supped on craft ales. First up was our very own Nick Robinson. Here is his opening salvo from that night …
We invited speakers at the Innovate ELT conference to submit write-ups of their talks and this is the first. Here, materials writer Claire Hart reflects on an increasingly common role for writers: adapting print content for digital delivery.
Getting into digital materials writing is still a goal for many. Good luck if you’re one of them and here are some tips to help. While not comprehensive, the list is the real deal and reflects the big changes happening right now in ELT publishing as a result of the rush to digital. It’s aimed more at those trying to get in as new writers, rather than established authors.
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