We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.
If you have a language learning blog or website, you’re one of millions out there. The question you should be asking yourself is how do I compete with all those other sites? How do I get ahead of them? How can I get interested learners to visit my website first? It’s not easy. There’s no magic wand. But it’s possible. Here are 8 ways that should get you going in the right direction.