In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.
It was interesting to be at IATEFL this year, the annual land grab for attention larger than ever, and a conference dominated by discussions, presentations and a plenary about the future of ELT, which – it is suggested – will be completely mediated by technologies (more of this fallacy later). With Sugata Mitra selling his … Read more
The eltjam team is always eager to hear from authors or content creators who have experienced the movement from print to digital platforms and the implication that this transition has for their work. One such story is that of Patrick Jackson, an established author for OUP. He shares his experience with us today.
It often seems like a curious by-product of ELT ‘in action’; speaking out loud in English. Given that spoken interactions are scintillating moments of language in its most alive state, it’s remarkable how speaking (as a facet of the language learning process) is often subservient to the learning of grammar and vocabulary. As Scott Thornbury … Read more