Well, that was quick. Following hot on the heels of the news about their acquisition of Livemocha, Rosetta Stone has just announced that it’s closing all of its remaining kiosks in the US, shedding jobs, and moving to focus purely on online courses and digital downloads. The future is purely digital for them now, as they cast aside the baggage of distributing and selling physical products.
Quote from CEO Steve Swad:
Not long ago, kiosks played a critical role in building our brand and distributing our products. But today, learners expect us to come to them via the cloud, and that’s what we’re doing. By meeting customers where they are, we are pursuing our vision of a world where anyone—anywhere, anytime—can learn using Rosetta Stone.