After six years as ELTjam, we’ve decided it’s time for a change. From today, we are now LearnJam.
We launched ELTjam to help change the way that English Language Teaching was responding to digital. We wanted to see learners being put first in the design of digital products. And we wanted the ways of working that were serving successful tech companies and startups to become much more widely known and used in ELT. We’ve worked with some amazing clients, including most of the best-known publishers and learning providers in ELT, and we’re really proud of the work we’ve done. The world of digital learning is very firmly here to stay and so are we.
Over time, the learning design and project approaches we were using to help ELT organisations began getting traction outside ELT. We found ourselves doing more and more work with companies in different fields, helping them to develop learning products and training programmes for their own teams. In the last two years we’ve worked with clients to create digital learning experiences for a wide variety of new audiences – whether it’s writing sales training content for one of Silicon Valley’s fastest growing AI startups or rethinking cyber security for a new generation, the wider world of learning is allowing us to expand our skills and do great work in different areas. In doing this, we’ve consistently found that our ELT experience has transferred really well – what works in language learning can be massively valuable in other fields. We’ve also found that working in other areas means we can bring fresh perspectives and ideas to our ELT work.
We’ve learned a lot, and we felt like something needed to change to reflect that.
Our mission is still to explore creative, design-led learning solutions, and to help learning providers develop the best digital learning experiences they can. But where we used to focus on combining language learning with product design, we now draw on a wider spectrum of learning approaches, including corporate L&D and behaviour design. We want to keep the part of us that thrives on creativity and collaboration and, at the same time, to recognise that we’re now able to apply what we know to a range of different learning environments. So, ELTjam has now become LearnJam.
Have a look around our new site and let us know what you think!
In addition to our new name, we’ve spent the last 6 months developing a set of learning design principles which encapsulate everything we think is important in learning design. This has been a labour of love for us, and we think it’s something that anyone involved in developing learning experiences will find valuable. To download them, just fill in the form below.