Pearson betting the house on digital

Pearson_Without_Strapline_Blue_RGB-280Details continue to emerge about Pearson’s massive restructure and what it might mean for ELT. The consistent theme is a relentless focus on digital at the expense of all else. Basically, Pearson believe they know where the education market is going and are willing to bet everything on it, even though their current customers aren’t really there yet. But then, according to what follows, maybe that’s not a concern.

john-fallon-hi-res
Pearson CEO, John Fallon

If you’ve missed the hype so far, the world’s biggest education publisher is spending £150m on a total restructure which involves an immediate move to digital learning, a focus on emerging markets, and a transformation from publisher to education services provider.

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Fee-based ELT materials writing: risky business?

Risk tournament
Image by Flickr user derekGavey. Attribution 2.0 Generic (CC BY 2.0)

The debate over whether royalties for ELT authors are on the way out is raging on the conference circuit and in various corners of the Web. It’s clear that some kind of change is afoot within the industry, but it’s unclear yet just how extensive that change will be, especially for established authors. Here at eltjam, we thought now would be a good time to look at a couple of important issues related to fee-based ELT materials writing, especially on digital projects.

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