Since 2013, ELTjam has evolved from a blog to a learning agency, but what got us fired up to start in the first place was our interest in tech, startup culture and new ways of working, and how these could be brought into ELT. One example is Agile – the standard way of running software projects and developing tech products – but in our experience still not used much in ELT materials development when done at a large scale. This post is about how we recently used Agile in a large ELT course development project.
We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.
At ELTjam we’ve developed a practical, learner-centred approach to product design that we call Learner Experience Design. We work with organisations to apply this process to learner and teacher problems and come up with solutions; whether that’s an app, a full online course, or a lesson plan or syllabus. To show this approach in action , Katy and Berta ran an IATEFL workshop to showcase a process we use, the ‘Learner Experience Design Sprint’.
“The better we understand learners and their problems, the better our solutions will be.” Nick Robinson, LearnJam co-founder “It’s not the learner’s job to figure out what they want or need.” LearnJam For us, it’s all about getting a clear understanding of our learners’ emotions and taking time to observe their natural behaviour in terms … Read more
Can disruptive technology bring an edge to your ELT academy marketing? Can you bring a service aimed at startups into your classroom and make things even more engaging for your students?
Let’s explore how language schools, publishers and teachers can improve their services, classes and get better feedback with Typeform.
Here’s a look back at the two talks Scott Thornbury gave at InnovateELT in May 2018 about fun in the ELT classroom. We hope they’ll get you thinking about how affective factors impact on learning; give you a sense of how to combine both the serious and the pleasurable and leave you with a more finely-tuned capacity to assess the claims of certain content merchandisers. All the slides are embedded throughout the videos so you won’t miss a thing.
Is it possible we’re about to see a big change in the way we approach curricula design? In a world where Artificial Intelligence (AI) machines can access, deliver and learn an almost infinite amount of information in a matter of milliseconds, does it really make sense to be teaching students facts and figures? The ascent … Read more
Dyslexia affects up to ten per cent of people in the UK and it is one of the most well known and researched learning difficulties. Yet, many teachers, publishers and digital product teams still feel ill-equipped to cater for dyslexic students. A 2016 survey of state-funded schools in England by the National Education Union found … Read more
During the “Making Effective Use of Video in ELT” pre-conference event at this year’s InnovateELT, ITN Productions shared some practical ideas for creating activities and lesson plans using video which teachers could start using in their classes immediately. This included the five key questions you need to ask when choosing a video for your class.