In the week that Livemocha was swallowed up, Busuu has announced that it has now reached 30m users, with a growth rate of 40,000 a day. It’s not clear how of those are active users, though. Their main growth is coming from countries like Brazil, Turkey and Russia – the same group of countries that most ELT publishers see as the source of their own growth.
Chinese primary schools introducing tablets
Beijing local government has invested $500k to trial the introduction of tablets in primary schools, with one device per child. The aim is to replace books with what they are describing as an ‘e-bag’. The first schools have started trailing this Spring. In one school where the tablets are being used for Maths, Chinese and … Read more
Google Course Builder
Google have launched Course Builder, an open source tool for creating online courses. Course Builder uses the platform Google put together in order to deliver their own course Power Searching With Google – a course which attracted over 150,000 subscribers. It’s pretty rough around the edges, and requires some basic programming skill in order to … Read more
Rosetta Stone going online-only
Well, that was quick. Following hot on the heels of the news about their acquisition of Livemocha, Rosetta Stone has just announced that it’s closing all of its remaining kiosks in the US, shedding jobs, and moving to focus purely on online courses and digital downloads. The future is purely digital for them now, as … Read more
Tablets to outsell laptops in 2013
A report from IDC shows that sales of ‘smart connected devices’ (PCs, smartphones and tablets) broke through the 1bn barrier in 2012, with Apple and Samsung each taking about 20% of the market. Tablets represented 128m of those devices. This is expected to rise to 190m in 2013, while PC sales are flatlining. The big … Read more
Rosetta Stone buys Livemocha
Rosetta Stone has bought Livemocha for $8.5m dollars.
Livemocha has been making waves in the last couple of years with its language learning platform for crowd-sourced and publisher content. Initially providing free online courses to individual students, it’s recently been moving into b2b and the provision of ‘professional’ content sourced through licencing deals with publishers. As such, it represented an intriguing new player in the language learning market, and a rising competitor to established players.
We’ll see what Rosetta Stone does with its new toy.