Macmillan signs up with Knewton for adaptive learning in ELT

Knewton

Adaptive learning powerhouse Knewton has announced that it has signed up with its second major publisher – Macmillan Education. Knewton, founded in 2008 by a former Kaplan executive, is already working with Pearson, and a number of US-focussed educational publishers. Macmillan will now be looking to integrate Knewton’s adaptive learning technology into online ELT courses, with the first products promised in 2015.

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GlobalEnglish makes its play

Image by Flickr user pennstatenews. Attribution-NonCommercial 2.0 Generic
Image by Flickr user pennstatenews. Attribution-NonCommercial 2.0 Generic

The next time you’re sat opposite that businessperson on the train engrossed in their BlackBerry or iPhone, don’t assume they’re frantically trying to get to Inbox Zero. It’s just as likely they’re trying to get to the next level of Angry Birds.

Or so GlobalEnglish might have us believe.

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